Data Security & EMV

One of the biggest areas of confusion and concern in the restaurant industry today is compliance and data security. This is because since 2015 credit card merchants are no longer held responsible for fradulent transactions, but YOU, the restaurant/bar owner are! For example,  If your restaurant does not have an EMV reader or does not processes payment from an EMV-enabled card with a magstripe swipe, and the card turns out to be fraudulent, your restaurant is now liable for the processed amount charged on the stolen card. Otherwise known as a “chargeback.” Savvy thieves have caught on to this and are now targeting those businesses not in compliance.  The best way to avoid an EMV chargebacks is to upgrade your technology.

Did you know...

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Research suggests that nearly 60% of restaurants in the leisure sector close within the first three years.

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Since the implementation of EMV in 2015 there has been a 70% decrease in counterfeit  fraud.

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Less than 55% of business’s currently support EMV chip card payments. Did you know if your were not using EMV by 2015 you are not compliant?

Frequently asked questions

Here's a list of the most common questions we hear.

What is EMV?

EMV stands for Europay, MasterCard, Visa. It is the global standard for chip-based Debit and Credit Card transactions. It is a joint effort between Europay, MasterCard and Visa to ensure security and global acceptance so that MasterCard and Visa Cards can continue to be used everywhere.

How can I get a FREE EMV terminal?

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Am I legally required to switch to EMV?

Believe it or not the EMV chargeback liability went into effect Oct 1 2015. Legally you are NOT required to switch, but you will  be fined by your credit card processor for being non-compliant.This is a fee or fine that you may not even be aware you are paying. So regargless if you have customer signatures, video, copy of drivers license etc. If you swipe a EMV chip card you are liable for a chargeback. 

What is Point-to-Point Encryption?

Point-to-Point encryption (P2PE)  is combination of secure devices, applications and processes that encrypt data from the point of interaction (for example, at the point of swipe or dip) until the data reaches the solution provider’ssecure decryption environment. Our PCI-validated P2PE solution prevents cardholder data from entering your payment environment – protecting your customers from the harmful and costly effects of a data breach. Many companies claim Point-to-Point Encryption but few are PCI validated, which makes a big difference if you want ultimate security.

What is tokenezation?

The purpose of tokenization is to swap out sensitive data—typically payment card or bank account numbers—with a randomized number in the same format, but with no intrinsic value of its own. Our tokenization solution replaces sensitive cardholder data with a random alphanumeric value, delivering the best solution for merchants who want to protect their sensitive data. Our parent company, Shift4 Payments, actually invented tokenization in 2005 and has processed billions of tokenized transactions since introducing this technology.